WHEN METAL PACKAGING BECOMES A COLLECTOR’S ITEM

Steel is the most recycled primary packaging in Europe. Did you know that in addition to making disposable packaging, you can make it collectible. A good example of this can be found in the cases of the famous American company Fossil.

In 1984, brothers Tom and Kosta Kartsotis joined forces and formed the Texana company, naming it after their father’s nickname. In 1985 the first watches under the Fossil name went on sale. The watch and lifestyle brand Fossil has been synonymous with a distinct, modern yet vintage aesthetic since its launch in the 1980s, taking full advantage of the branding opportunities offered by steel.

The packaging of your watch is a symbol of your heritage. These small metal boxes feature a resealable lid and have carried countless creative illustrations over the past 30 years. The in-house design team produces 26 new designs each year, and from Fossil’s corporate headquarters to its retail stores, these little cans are a standout design feature.

Steel is the perfect choice for this type of packaging for two reasons. First, because steel is impact-resistant, heat-resistant, puncture-resistant and virtually unbreakable, it is the ideal material for protecting delicate products such as watches.

Second, for companies like Fossil that are looking to create a strong brand identity, steel packaging can provide large surface areas that can easily accommodate logos, decoration and messaging, a matte or gloss finish, and embossing and stamping options. In addition, this not only maximizes shelf impact, but eliminates the need for secondary packaging materials.

For Fossil watch owners, the unmatched strength of steel means that these iconic little cans can be enjoyed, reused and passed on to future generations of collectors. In addition, they have already made an important niche in the collector’s market, becoming a coveted item for both watch users and graphic designers, reaching a good handful of dollars on specialized web portals.