Topo Chico Hard Seltzer, is undoubtedly one of the most popular brands of hard mineral water in the USA. Molson Coors Beverage Company has announced at its annual distributor convention that it will expand nationwide in January 2022.
The company sees Topo Chico Hard Seltzer as a key part of its expansion strategy to gain market share within its segment before the end of the year. “We couldn’t be more excited to finally bring this legendary hard seltzer to people across the country. We constantly hear drinkers ask when it’s coming to their market and now we have an answer for them,” says Matt Escalante, senior director of Seltzers at Molson Coors.
With four distinct flavors: strawberry guava, spicy lemon lime, exotic pineapple and tropical mango, Topo Chico’s Hard Seltzer combines purified sparkling water, a gluten-free alcohol base and natural flavors, with added minerals for taste. “We expect demand to be so great that we are starting to update inventory to make sure we have enough supply for a mass launch,” Escalante adds.
If the numbers are anything to go by, Molson Coors brands, including Vizzy Hard Seltzer, have grown at a dizzying pace. The company’s seltzer portfolio has increased 158% over the past three months, according to IRI. This is impressive growth compared to the 4.4% growth recorded by the segment.
Molson Coors is investing tens of millions of dollars in a new building at its Fort Worth brewery to bolster its capacity to package carbonated water and other beverages. It is the latest in a series of investments aimed at transforming the company’s capabilities to meet changing consumer preferences.
The new facility, to be built adjacent to its sprawling Fort Worth campus starting next year, is designed to automate the assembly of assorted packages – key packages for growing brands such as Vizzy and Topo Chico Hard Seltzer – increasing efficiency and generating significant savings for the company. It is scheduled to be completed by the end of 2022.
