Wine in cans, a post covid trend

Wine in cans, a post covid trend.

The consumption of canned wine is one of the trends that have marked a strong increase in 2020, so much so that some brands have experienced an increase of 232%.

Journalist Alex Ledsom, a contributor to Forbes, did an analysis at the end of 2020 of what were the main trends in the world of alcoholic beverages, and canned wine was one of them, a trend that during the pandemic has grown alongside its boxed presentations.

As she herself mentions, the bad reputation that these presentations had, have dissipated during the year 2020. The Nielsen firm mentions that millennials are responsible for the increase in consumption of cocktails and canned wines, so much so that canned spirits increased 140% during the pandemic.
In this regard, The Spirits Business predicts that sales of canned cocktails will exceed $146 billion by 2030.

It seems to be a trend that will be around for quite some time and partly driven by the growing demand from Europe. Nielsen has also pointed out that although canned wine represents only 0.4% of the wine market, it has a much wider potential than millennials: “high-end canned wine would fit in well with sports or golf clubs”.

Not only that, as Ledsom mentions, this presentation is perfect for pandemics, “a perfect marriage for people looking to drink wine outdoors without having to share bottles”. Wine Intelligence reports indicate precisely that the post covid trends in the wine sector are ecommerce and new formats, especially cans, having this presentation as it mentions, a growing opportunity in the market.

As the journalist Camilo Friol mentions in his article in the digital media Campo Galego, “the revolution that the can represents in the wine sector may partly put an end to the romanticism and the ceremonial of opening a bottle of wine, but the immediacy and ease of the easy-opener could replace the glass and the cork in certain circumstances, especially for a young audience. And, in fact, wine in a can, where flashy slogans fit, is the bet to attract millennials, just as energy drinks have done so far”.