Legendary Norwegian producer, King Oscar Inc, announced its rapid rise in the seafood industry, registering the most sales among canned foods in this category in the US.

One of the most important companies for the seafood market, King Oscar, has been a leader in this area for the last decade. For many people, the main source was that it used to have a great diversity of products and variety. Although the data is taken into account in the last year of retail analysis, the incredible sales can be noted.

“After a significant and predictable reboot in sales following the pandemic, King Oscar has ramped up sales to a level we have struggled with for some years,” said King Oscar USA president John Engle. “That milestone has been driven in large part by our core sales of Brisling Sardine, as well as our innovative line of premium skinless and boneless mackerel products,” he adds.

IRI data reveals that King Oscar productions have been on the rise compared to previous years and this increase has been significant, reaching 15.2%. King Oscar’s Mackerel ‘Royal Filets’ in olive oil is the number one selling mackerel product in the United States, up 131% from pre-COVID levels, which were already high.

Mackerel is a highly demanded product, and the King Oscar company has begun to introduce new options to meet consumer needs. According to the company’s president, these two new options are “efforts to provide two completely new creative styles that combine traditional ingredients with modern flavors”. Each Variety Pk pack contains two cans each of Mackerel Olive Oil and Mediterranean Style.

“We will continue to invest in innovation, and new flavor lines,” says Engle who adds that “the last two decades have been an important milestone, but we anticipate continued growth focusing on the qualities our customers want: easy products made with environmentally friendly products; harvested following traditional methods.”

Although King Oscar is focused on the grocery market, its ultra-premium products remain among the best sellers in their category. Its innovative and indulgent ingredients, combined with its commitment to long-term sustainability and focus on quality, make this brand a favorite for any food lover.