EVERY CAN COUNT PARTNERS WITH CANNED WINE CO. TO PROMOTE BEVERAGE CAN RECYCLING IN THE UNITED KINGDOM

Every Can Count has decided to join forces with Canned Wine Co, a producer of premium canned wines. This innovative wine company focused on canning premium wines in perfect portions from Europe’s best producers wants to further promote beverage can recycling in the UK.

The partnership between the not-for-profit recycling program and the canned wine company will see the two brands work hand-in-hand to support, inspire and encourage beverage can recycling among UK consumers.

“Reducing waste, both wine and packaging, is at the core of our brand. The infinite recyclability and lower carbon footprint compared to bottles made cans the obvious packaging choice,” notes Simon Rollings, co-founder and CEO of Canned Wine Co.

For his part, Chris Latham-Warde, program manager of Every Can Counts, further adds, “We are excited to announce our latest beverage brand partnership with Canned Wine Co. Their mission to bring more sustainable choices to consumers and the beverage industry really resonates.”

Simon Rollings, co-founder and CEO of Canned Wine Co. adds that reducing waste is at the core of the brand. “The infinite recyclability and lower carbon footprint compared to bottles made cans the obvious packaging choice,” he adds.

Every Can Counts collaborates with beverage manufacturers, as well as the broader beverage can and recycling industries, as part of its mission to achieve a 100% recycling rate for beverage cans.