HEINZ BRINGS OUT TWO CANNED PRODUCTS

HEINZ SURPRISES BY BRINGING OUT TWO OF ITS POPULAR PRODUCTS ALSO IN CANS

The multinational Heinz surprised its customers by presenting its new collection of vegan products, composed of two of its main canned foods. Until now, the Heinz brand had not been committed to vegans, as its tomato creams and soups contained dairy and meat as ingredients, therefore, these products could not be considered vegan.

Now, as the year has just begun, vegetarian and vegan consumers will be able to buy adapted versions of a famous duo, especially at Veganuary. Manel Jordao, Heinz Brand Manager, stated when promoting their new products that “since 1869, Heinz has been at the heart of food innovation and our founder, Henry J. Heinz, was truly one of the first plant-based food pioneers. Not only did he develop some of his first products from ingredients grown in his mother’s garden, but iconic products like Heinz Tomato Ketchup and Heinz Beanz have always been plant-based from the beginning.”

For more than a century and a half, the Heinz Company has paid tribute to founder Henry’s legacy by recognizing the value of some of his best popular culinary contributions such as Cream of Tomato Soup and Beanz and Sausages. That’s why they always try to bring the classics to the table to share with families.

“Our incredibly exciting (and incredibly delicious) Heinz plant-based innovations have taken several years to manufacture to deliver the iconic Heinz taste. We’re sorry it’s taken so long, but trust us when we say they’ve been worth the wait,” added the executive.

The products are available now in the UK from Ocado and from January 8 in Sainsbury’s.  “Veganism is a trend that we can now see in many foods and is desired not only by vegans, but also by those who eat less meat or simply want to follow a more balanced diet. These people want more variety in products,” reiterated David Adams, director of Heinz Ireland.

The development of sales of vegetarian and vegan products has increased significantly in recent years in Germany. Specifically, 32 % of Germans are flexitarians (those who combine plant-based food with meat), 4 % vegetarians and 2 % vegans. This means that the development of sales of sauces and condiments and, in general, products of vegetable origin, have found space on the shelves of German supermarkets in the form of meat substitutes. Undoubtedly a clear business opportunity in a growing niche market.