Crown Holdings, a multinational company, launched its new corporate website. With this new design, it aims to communicate the brand-building value of metal packaging, highlight the format’s strong sustainability credentials and provide updates on the company’s key environmental, social and governance (ESG) achievements.
“Our leadership in innovation, market expertise, and geographic and product diversity enable our clients to deliver superior consumer experiences and build their brands in highly competitive environments,” said Thomas T. Fischer, Crown’s vice president of Investor Relations and Corporate Affairs.
“We are excited about the opportunity our new website creates to strengthen our capabilities, as well as demonstrate how metal packaging aligns with modern consumer values and contributes to a stronger circular economy,” the executive added.
The information on the website is clear and affordable, a portfolio of technology products is available which they plan to expand and this also requires keeping the environment free of contamination. It also details the recyclability and environmental benefits of metal packaging, while explaining Crown’s ambitious Twentyby30 program to accelerate sustainability in its five key ESG pillars. Information on finishes, printing processes and other design features that can help brand owners create lasting connections and build brand preference is also available. Users will also gain insight into trends driving increased adoption of metal packaging and have access to a variety of educational, design and support resources to help maximize the value of the format.
Crown’s values, focus on innovation and global career opportunities are also highlighted on the site. Internal and external stakeholders can stay informed about the Company’s latest news and expert commentary through its newsroom, which contains press releases and a regularly updated blog that focuses on a variety of topics including design, sustainability and innovation.