Belgian beer brand Stella Artois debuts a new can. Specifically it is a new format, the Noire of 269 ml. This is the smallest of its packaging and will be available both in supermarkets and online, although it is only available in Argentina.
According to the director of Stella Artois in Argentina, “this new proposal is designed for those consumers who like to enjoy a premium beer. In addition, it is aligned with the new consumption trends, for casual and different occasions of celebration”.
The new Stella Artois Noire 269 ml can be found in supermarkets nationwide, as well as ecommerce channels such as CraftSociety, AppBar and Siempre en Casa. It can also be purchased on delivery apps such as Rappi and Pedidos Ya.
Stella Artois is owned by beer giant Anheuser-Busch InBev, who acquired the brand just over a decade ago in 2008. It also has many other beers and big brands such as Budweiser or Corona, although in the United States the distribution of Mexican beer is held by Constellation Brands.
