German personal care giant Beiersdorf has reached an all-time sales high in 2023. Revenues amounted to 9,477 million euros, an increase of 7.4% over the previous year. Organic growth was even more impressive, at 10.8%12. This record figure confirms Beiersdorf’s strategic direction and reinforces its vision of becoming the best skin care company in the world3.
The company, which owns brands such as Nivea, La Prairie and Tesa, also achieved a net profit of 755 million euros in 2023, an increase of 2.6% over the previous year4. These successful results demonstrate their commitment to innovation, sustainability and excellence in skin care.
Beiersdorf AG underscored its growth trajectory of recent years with solid results and an organic increase of 10.8%. Despite the significant investments, the operating result (EBIT, excluding special factors) increased from €1,158 million in 2022 to €1,268 million, resulting in an EBIT margin improvement of 13.4% (2022: 13.2%).
Vincent Warnery, CEO of Beiersdorf said.
“we continued our remarkable growth trajectory of the past few years, again achieving double-digit organic sales growth in a difficult market environment”
He added that “we were the fastest-growing beauty company worldwide in 2023 and kept our promise of profitable growth. NIVEA achieved impressive levels of growth across all regions and categories, resulting in record sales of more than €5 billion. The strategic recalibration of NIVEA’s operating model toward a more globalized and digital approach is producing the desired results and laying the foundation for continued growth. Our Derma business also grew by 24%, marking the third consecutive year of double-digit growth for our Eucerin and Aquaphor brands. This success makes us confident in our vision to become the best skin care company in the world, a vision that requires continued progress. 2023 was also a year marked by significant strategic investments in our digital and physical infrastructure, our innovative strength, our sustainability advancements and our people. These steps will ensure that we can deliver continued strong growth in the future.”
Following Beiersdorf’s positive business performance, the Executive and Supervisory Boards plan to increase the dividend for the fiscal year 2023.With a significant increase of 43% compared to the previous year, a dividend of €1.00 per dividend-entitled share will be proposed to the Annual General Meeting on April 18, 2024. At the same time, Beiersdorf will initiate a share buyback program equivalent to a maximum of EUR 500 million.
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