Ardagh Metal Packaging – Europe has just launched H!GHEND: a new addition that is sure to transform its range with cutting-edge customization that offers customers fantastic creative opportunities for brand enhancement. The innovative H!GHEND series adds extra value to the can end, making this area of the packaging a very playful element.
This incredibly versatile technology enables high-quality decoration in CMYK colors across the entire surface of the cover, meaning brands can highlight, personalize and differentiate their cans with maximum visual impact. With customization starting from small runs, the H!GHEND series is flexible to the changing needs of brands.
Dirk Schwung, sales director of Ardagh Metal Packaging – Europe, emphasizes that “‘H!GHEND is an extraordinarily exciting addition to our range of innovative value-added enhancements. It is a cost-effective and highly specific printing process, but has great creative potential for our customers. Our expert graphics teams are available to advise and work with customers on the use of H!GHEND to enhance their brands with the greatest possible impact.”
To reinforce branding, H!GHEND color offers advanced full-coat printing in solid or transparent colors, matching brand standards. It covers 100% of the cover, seamlessly integrating it with the can body design. Even the sidewall of the carcass can now be printed with text or images, with controlled distortion for crisp, clear words and logos.
In addition, another of the many advantages, using text, graphics or both, customers can use the H!GHEND image to maximize areas of communication, for example, to reinforce product flavors, remind consumers of health benefits or encourage recycling.
The extraordinary versatility of H!GHEND makes it ideal for promotional packs and special editions as well as for master packs. Customers looking to take promotions to the next level can opt for H!GHEND pro and create novel, original and personalized campaigns with up to 200 different designs.
