ZOA LAUNCHES TWO NEW FLAVORS AND BETS ON SUGAR-FREE BEVERAGES IN 2022

Last year’s best-selling new energy drink in the U.S., ZOA, is confident that it will continue to experience the same success in 2022 and to achieve this, the American brand has decided to add two new flavors, White Peach and Tropical Punch, to its range of beverages.

According to Ron Worrell, senior portfolio manager at ZOA, the portfolio is being refined with a focus on sugar-free beverages. “Based on customer feedback and sales figures, it’s clear what the consumer choice has been. About 70% of our volume is based on sugar-free flavors,” he adds.

The company notes that the significant growth of sugar-free beverages as consumers become increasingly health-conscious is linked to a search for beverages that consumers perceive to be healthier, such as those made with natural ingredients and low levels of sugar.

ZOA, whose marketer is Molson Coors Beverage Company, burst onto the scene last spring with the backing of its famous founder, Dwayne “The Rock” Johnson, arguably the world’s biggest movie star. Johnson’s influence has helped ZOA double its sales since mid-July, with a profit balance of around $3.4 million.

According to Worrell, ZOA is targeting 70. 000 retail outlets in the U.S. market by the end of the year, including 22 000 new locations in the first quarter. The brand is also looking to introduce consumers to multi-packs with the addition of four-packs of 12-ounce slim cans in 2022 and expects to begin international expansion outside the U.S. by the end of the year.