In 2023, the recycling rate for aluminum cans reached 81%, according to data from Alupro (Aluminium Packaging Recycling Organisation). However, consumers between 18 and 34 years old continue to recycle less than older individuals. For this reason, Can Makers insist on the importance of initiatives such as Metal Matters and Every Can Counts, behavior change programs driven by Alupro, to promote recycling and reinforce informed decision-making by consumers.
On the other hand, more than 65% of consumers in the United Kingdom believe that cans are the most circular beverage packaging format, according to new research commissioned by Can Makers UK, the association representing beverage can manufacturers.
The study also reveals that 84% of British people consider cans to be the easiest packaging to recycle, while 78% highlight their convenience as a key factor in purchasing decisions. These figures confirm a growing trend in favor of metal packaging, already indicated in previous surveys: in 2023, more than half of adults in the UK stated that cans were better for the environment, and in 2021, an IPSOS survey showed that 75% of consumers would choose cans if they knew about their sustainable benefits.
The reported use of cans and their perception as a suitable format for different types of beverages continues to increase. More than 90% of respondents stated they had purchased at least one canned drink in the last year, 7% more than in 2023.
The biggest change in perception has occurred in the ready-to-drink (RTD) beverage segment, especially in cocktails: more than 60% consider the canned format to be “very suitable”, representing a 21% increase compared to the previous year. Purchases of canned cocktails grew by 61% in the same period.
Design also plays a key role, especially among young people aged 18 to 24 and upper-class consumers (AB group). Among those aged 25 to 34, a strong association was identified between innovative design and the perception of a premium brand.
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