One of the fastest growing mineral water brands in the US. continues its expansion process. The Vizzy brand of canned mineral water just posted an 8% increase in year-to-date sales volume, far outpacing segment leaders such as White Claw (-5.3%), Truly (-14.8%) and Bud Light Seltzer (-9.1%). Along with fellow Topo Chico portfolio partner Hard Seltzer, Vizzy has helped Molson Coors become the fastest growing portfolio in the US.
Liz Cramton, the brand’s marketing director confirms, “Vizzy is on a roll and continues to be one of the fastest growing carbonated water brands compared to our competitors in the category. No matter where we show up, we connect with consumers in a fun and engaging way.”
The brand, which launched in 2020, has proven to be one of the most successful carbonated water launches in the industry, in part due to its differentiation in the marketplace. These extensions contributed 9% of the total growth among new innovations for the entire U.S. seltzer segment. in 2021.
VIZZY BRINGS THE GOOD VIBES WITH LIMITED-EDITION RETRO-INSPIRED TINS
CONSTELLATION BRANDS ACQUIRES AUSTIN COCKTAILS
MOLE BOY MARGARITA HARD SELTZER GETS READY FOR SUMMER
CANNED MINERAL WATER BRAND BODEGA BAY PLANS TO EXPAND WITH CROWDFUNDING CAMPAIGN
SONIC HARD SELTZERS PACKAGED IN AMP CANS
TOPO CHICO HARD SELTZER CONTINUES TO GROW IN THE U.S. MARKET
TOPO CHICO HARD SELTZER’ CANNED MINERAL WATER TO BE SOLD ACROSS THE US BY 2022
VOLNAA to launch natural mineral water in aluminium cans
