Velox obtained new financing to invest in digital printing technology.

Velox, a company dedicated to the production and sale of solutions for digital decoration in the rigid packaging sector, has announced its recent achievement: an investment of 38 million dollars. This financial injection was led by Fortissimo Capital and included the participation of existing investors such as JAL Ventures, ORT Technologies, Ilan Holdings, Evonik, Waypoint Investors and Migdal Insurance & Finance.

Yuval Cohen, who is a founding partner and director of Fortissimo Capital, mentioned that his firm has invested in different digital printing companies such as Kornit Digital, Nur Macroprinters, Diptech and Tritone Technologies on a long-term basis. He added that they recognize Velox’s innovative technology and believe it will have a major influence on the beverage container decoration market.

The company has been monitoring Velox’s progress and has made the decision to acquire a significant portion of the company at this time, as it will increase production of its advanced and reliable digital beverage can printers. It is expected to leverage Velox’s talented team, its success in attracting clients and its pipeline of opportunities to further drive the company’s growth.

Velox has implemented an innovative approach to digital decoration on rigid cylindrical containers, such as beverage cans. Thanks to its patented technology and different ink formulations, the company is able to produce digital prints in large quantities. This breakthrough is changing the way rigid packaging is made, as it allows faster and better quality decoration directly on the surface of the package. This means brands can focus more on consumers and take advantage of better marketing opportunities. The technology developed by Velox has minimal set-up times, which benefits customers requiring small runs, multiple products and customized marketing communications on their packaging. It also offers a more sustainable solution by eliminating hundreds of tons of shrink sleeves and plastic labels each year, as well as enabling the recyclability of aluminum cans.

According to Marian Cofler, co-founder and CEO of Velox, an increase in demand for its industrial direct-to-form digital decoration solutions has been noted due to the drive being seen in the beverage packaging market towards more efficient and sustainable technologies. This trend suggests a greater concern for the environment in the industry and has been a key factor in Velox’s success.

The company is excited to collaborate with Fortissimo Capital and its existing investors to expand its global reach, enhance its technology expertise and increase its service offering to meet the needs of its growing customer base.