TRIVIUM PACKAGING OPTS FOR ALUMINUM BOTTLES AS THE MOST SUSTAINABLE OPTION FOR OLIVE OIL PACKAGING

Metal containers are the best choice because of their ability to protect the technical properties of the oil while providing commercial value and a sustainable experience for consumers. Aware of these advantages, Trivium Packaging has announced its firm commitment to this new segment of the packaging market, aluminum bottle packaging.

According to Euromonitor International data, retail sales of edible oil containers of less than 750ml consisting entirely of plastic and glass were 79% and 21% respectively in the North American market.  In the larger volume containers, those over 750 ml, there is a limited presence of three-piece rectangular steel containers for premium or more difficult to preserve varieties, such as delicate olive oil.

Even among these large packages, less than 5% of products are packaged in metal, while the majority of large volume oils, especially the lower priced ones, are packaged in plastic. Although metal is a packaging option for these high volume, high quality oil varieties, penetration in the lower volume market remains virtually non-existent.

As a leader in metal packaging innovation, Trivium Packaging saw an opportunity to create the right solution for both brands and consumers that would address today’s market needs for lightweight, durable and attractive packaging that protects product integrity better than any of the options available in the market.

In recent years, metal packaging manufacturers have expanded the ability to mold metal into a wide variety of shapes and formats. While large square gallon cans have been part of the bulk market for decades, and oil spray cans are recently an established necessity in many home kitchens, these formats only scratch the surface of what can be done with metal.

“These new formats open up the opportunity for new use cases, new delivery systems, greater sustainability and improved consumer experience. Today’s metal containers fall into three broad categories: Aluminum liquid pourers, spray and pump systems, and large-volume steel containers. large-volume steel containers.”The company points out.

When it comes to evolving packaging to meet today’s needs, we look at the advantages of current shapes and dispensing options that best suit existing preferences and infrastructure to minimize disruption and combine market expertise with new manufacturing techniques. In the case of edible oils this mainly meant a bottle with controlled pouring.

With widespread innovation in extruded aluminum bottle capabilities in the beverage, personal care and home care markets, the fundamental technological hurdles to producing a lightweight aluminum bottle for retail environments have now been resolved.

The aluminum bottle achieves the lightness and durability of plastic without worrying about leaching and the high level of quality offered by glass. While combining the best of the attributes of other materials, metal also improves service life and, of course, sustainability. Metal really shines when confronted with the issue of sustainability. As an infinitely recyclable material with the highest recycling rate in all regions, metal has proven to be the most environmentally sustainable.