US-based Topo Chico Hard Seltzer is off to a strong start in 2022. The American brand has announced that it will launch its highly anticipated Topo Chico Ranch Water Hard Seltzer in select U.S. markets.
“We are incredibly excited to bring Topo Chico Hard Seltzer to all 50 states. The consumer excitement is there,” says Alan Bremerkamp, Molson Coors marketing director for hard seltzers. “Throughout the past year, people continued to ask where they could find the brand. They drove across state lines to find it. Now they will be able to take it home from their favorite store,” he adds.
In this regard Bremerkamp describes it as one of Molson Coors Beverage Company’s biggest launches ever, adding that Topo Chico Hard Seltzer will be available nationwide in a 12-pack variety lot containing its four core flavors (Strawberry Guava, Tangy Lemon Lime, Exotic Pineapple and Tropical Mango), as well as 24-ounce stand-alone cans of Strawberry Guava and Tangy Lemon Lime, and 16-ounce cans of Tangy Lemon Lime.
Now that the brand is available nationally, Molson Coors believes it can be one of the top three hard seltzer brands in the U.S. In addition,Topo Chico Hard Seltzer is tripling its spending in order to build a marketing strategy that will include its first national television spot, digital and out-of-home ads. “We know we have a lot of work to do to introduce people to Topo Chico Hard Seltzer. People love it, they just need to try it first,” adds Bremerkamp.
Topo Chico Ranch Water Hard Seltzer will initially launch in nine states: Alabama, Arizona, California, Colorado, Georgia, New Mexico, Tennessee and Texas, where Ranch Water cocktails are popular. The national expansion and the launch of new products are just the beginning of a year full of novelties, such as its debut in Canada, a market in which Molson Coors expects to continue to reap important successes.
