The Topo Chico Hard Seltzer brand, one of the favorite products of U.S. consumers, has decided to make the leap to the neighboring country and is now sold in Canadian stores. Discerning consumers will finally be able to enjoy the arrival of this American cultural phenomenon.
Since arriving in the United States in 2021, the Topo Chico Hard Seltzer brand ranked fourth in its category nationally, despite being available in only 15 markets for most of the past year. “As Canadians, we often wonder why we don’t get some of the products that we see becoming increasingly popular around the world. Topo Chico Hard Seltzer is one of those products, but we’re not going to let this one get away,” Leslie explains.
Malcolm, brand director, Seltzer, confirms, “We’re bringing the fresh, clean taste of this cultural phenomenon to the masses, and we know Canadians are going to love it.” In this regard Janki Gambhir, group director adds that “the Topo Chico brand is beloved in the United States and people from all over the world have begun to celebrate and enjoy Topo Chico Hard Seltzer since its inception in 2020”.
The brand is currently marketed in 22 countries around the world. It is available in four distinct and unforgettable flavors: strawberry guava, tropical mango, spicy lemon lime and exotic pineapple. Molson Coors recently signed an exclusive agreement with The Coca-Cola Company to manufacture, market and distribute Topo Chico Hard Seltzer in Canada last October.