The water brand Liquid Death brings to market skateboards with the blood of the famous skateboarder Tony Hawk
The special series of 100 boards painted with a mixture containing drops of blood from the well-known skater has sold out in a matter of hours and part of the proceeds will go to charity.
Once again, the American company Liquid Death has pulled out all the stops with its latest advertising campaign. It is one of its hallmarks, it is part of the peculiar, aggressive and unusual advertising approach that characterizes it and that it clearly shows in its social networks. The company dedicated to the sale of canned water wants to continue strengthening its brand territory with this limited series of skateboards that have been painted with a special ointment containing drops of blood of the legendary Tony Hawk, one of the most famous skateboarders of all time.
“There was already a lot of blood left on skateparks, so a little more didn’t matter. We told him the idea, he laughed at first and then said he loved it,” details Andy Pearson, VP of Creative at Liquid Death, on how the action came about.
Liquid Death’s main activity is the sale of bottled water in metal containers, so to launch this special edition has had to resort to Prime Skateboards, while the illustrations are by Will Carsola, author of all the graphic identity of the curious packaging of this brand.
The marketing campaign has been a success because in a few hours they sold all the boards through their website Liquid Death at a price not laughable, 500 dollars each. All of them have a certificate of authenticity.
The campaign is also a solidarity campaign, 10% of the money raised will go to 5 Gyres, an NGO that fights plastic pollution in the oceans, and to The Skatepark Project, a solidarity project of Tony Hawk, whose mission is to build safe tracks for young skaters in underserved communities.
Liquid Death is an American company of spring water and carbonated water in aluminum cans made from recycled materials. It currently employs more than a hundred workers. It was founded in 2019 almost as a joke by former Netflix creative director Mike Cessario, and its tagline is ‘kill your thirst’.
Even during the pandemic months, Liquid Death showed great strength in opening new distribution points and is already available in 16,000 locations in the United States, including bars, tattoo parlors, liquor stores or stores like Walmart and 7-Eleven, which in addition to all the brand coverage surrounding Liquid Death see in its recyclable aluminum containers a sustainable bet, since they dispense with plastic.
