The perfect metal packaging UX

There are several elements that influence the consumer’s choice of one type of metal packaging over another. Optimizing the user experience is key for the end user to put one brand or another on their list of priorities.

There are several elements that influence one choice or the other. According to marketing experts. The product to be packaged determines all the characteristics of the metal container to be used.

In all cases, these metal containers should be resistant to light, moisture or other factors that preserve the shelf life and safety of the product. They should also have a design that prevents leakage and have simple storage that takes up as little space as possible.

For many consumers, the environmental perspective, whether these packages generate more or less waste and recyclability, is also important. In this regard, metal containers are currently the ones with the highest recycling rate and the lowest environmental impact. If we have a container that is also easy to transport and saves energy costs, the advantage is even greater.

Metallic packaging also appeals to the eye: simple, clear labeling in attractive colors and ergonomically designed packaging makes for a more positive user experience. This also has an important impact on the intermediaries in the sales of these products, who will always opt for the most commercial and profitable products.

Experts advise conducting surveys and usability tests of these packages, the so-called focus groups, which will provide all the necessary information for producers and marketers. This information is vital for a final design and an ideal and successful product or package.

Other details such as target market, distribution channels, shelf life, cost, sustainability and legal standards will ensure that a metal container is completely satisfactory for its intended purpose.

The third step is to generate and evaluate different packaging design options, using sketches, prototypes, mock-ups, simulations and models. The design alternatives must be compared and evaluated so that the final result is as expected, it is important to improve the final packaging solution through alternatives.