In the small Galician company ‘Los Peperetes’ they have almost won the lottery. No wonder, they have received almost unexpectedly the best advertising campaign they could have from the hand of former player, David Beckham.

A few days ago, the celebrated soccer star uploaded photos of several cans of Los Peperetes canned food to his Instagram stories. Specifically, in some of the images you can see several cans of Rianxo sardines from Los Peperetes open and next to them the English phrase ‘My favorite’.

According to the cannery, the response has been immediate, sales of the ‘Made in Galicia’ cans have skyrocketed since then. Not for less, Beckham has about 71 million followers so the following and repercussion is assured. It’s not every day that a celebrity promotes a can of ‘Made in Spain’ for free. The cannery is euphoric.

Los Peperetes is a family-owned canning company that started its activity in the 90s. It is currently in the hands of siblings Jesús, Santiago and Belén Lorenzo. They are in charge of running the business they inherited from their parents. Today, the small cannery exports its products to 19 countries.