The ‘Let’s Eat Fish’ programme manages to sell a million cans in Peru

As part of the support for the economic revival of micro and small enterprises (Mypes) in Peru, the National Program “A Comer Pescado” (PNACP) of the Ministry of Production of Peru has managed to reach the sale, until September, the figure of more than one million canned fish of different presentations of marine species.

The strategy ‘Peruvian Canned Food on your Table’ allowed injecting more than 3 million and 257 thousand soles to canning Mypes through different commercial platforms. According to the Executive Coordinator of the National Program ‘A Comer Pescado’, Fabián Puente de la Vega, in this way is being achieved to promote direct human consumption of hydrobiological products and also the economic income of microenterprises.

This campaign also promotes the technical training of canning Mypes so that they can enter new national markets. Similarly, the “A Comer Pescado” Program, through its commercial platforms, makes available canned fish in different presentations for the population, whose sales have reached tuna (340,448 cans), anchovy (280,831 cans), mackerel (170,940 cans), bonito (161,565 cans), horse mackerel (51,344 cans), sardines (27,409 cans) and trout (8,098 cans).

The Minister of Production Yvan Quispe, said that in 2020 it was possible to market about 1.2 million canned food, a figure that represented an increase of 61.9% over the result of 2019. Due to this progress, added the head of the sector, “we plan to place more than 1.5 million cans of canned food throughout the country, which would represent an advance of 40% over last year.