The evolution of the iconic Colman’s mustard tin

The Colman’s mustard tin is a true symbol of British tradition and an example of how packaging can maintain its essence throughout the centuries. The brand’s history began in 1814, when Jeremiah Colman founded his company in Norwich, England, producing mustard powder from brown and white seeds. During the early years, the packaging was simple and functional; it was not until the mid-19th century that Colman’s began to define the visual identity that we recognize today.

In 1855, the iconic bull’s head was introduced as a logo, while the characteristic yellow background with red typography was consolidated shortly after, already present in packaging from 1866. That same year, the brand received the Royal Warrant, a royal distinction that reinforced the typography and design that still distinguishes the brand. Since then, the packaging has remained surprisingly constant, becoming a cultural icon that has accompanied generations.

Over the years, the tin has received graphic refinements and commemorative celebrations. In 2014, coinciding with the brand’s bicentennial, the Our Creative agency updated the bull logo to give it a younger and more irreverent air, while limited editions were launched with illustrations of historical advertisements. Despite these updates, the essential elements—the bright yellow, the red typography, and the bull—have remained intact, ensuring the continuity of the brand’s identity.

The tin also tells a story in its details: many of the old editions show medals and awards obtained, traditional instructions for preparing mustard powder, and references to the “Double Superfine” quality of the ingredients. Its resistance and practicality even led to a Colman’s tin accompanying Scott’s expedition to the South Pole in the early 20th century.

During the 20th century, the brand maintained its traditional image in advertising and collectibles, reinforcing its connection with British culture, as in the cricket-themed tins. Following the acquisition by Unilever in 1995 and the closure of the historic Norwich factory in 2020, production continued, preserving the aesthetics of the tin that has remained a pillar of the brand’s legacy.

Today, Colman’s mustard tins remain recognizable worldwide. From the small 4 oz versions to the large 16 oz formats for domestic or professional use, the packaging combines tradition and functionality, preserving the mustard powder and its characteristic aroma. The history of the Colman’s tin is, in short, an example of how a solid design can endure, adapt without losing its essence, and become a cultural icon that transcends generations.

Colman’s visual identity is extraordinarily solid: since the 19th century, the key elements (yellow, bull, typography) have barely changed.

The tins have served not only to preserve mustard but also as brand objects and reconnection with history: through special editions, collectibles, and presence in the Norwich museum.

Even after the closure of the Carrow factory, the metal packaging remains a symbol of the Colman’s heritage.