The Pepsi MAX beverage brand has launched a new image based on its classic design. It is a redesign that seeks to renew its image while maintaining the essence of the original brand.
The Pepsi MAX brand has carried out a significant change in its design after 14 years, showing a new logo that clearly recalls the one used in the 90s.
The recent packages feature an enhanced and redesigned version of the Pepsi logo in shades of electric blue and black. The white background used is a tribute to the brand’s iconic classic logo, which has been present for several decades.
The beverage company announced that its rebranding aims to leverage Pepsi’s history and identity, while seeking to fulfill its commitment to Pepsi Zero Sugar.
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