A custom made, pink, 100% recycled aluminum water bottle filled with sparkling spring water. This is the new special proposal designed for the British chain Itsu with a charitable purpose and clearly aimed at increasing sales for the Christmas campaign. The supermarket chain has announced that it will donate a portion of all sales to support the Blue Marine Foundation.
The new bottle has been bottled and filled at source in Herefordshire with pure spring water from Berringtonwate. Just a few months ago, this brand launched the world’s first 100% recycled aluminium spring water bottle, filled with pure British spring water, bottled in its origin in protected lands of the United Kingdom.
The aluminium bottle keeps the water cooler and fresher for longer and, once finished, it can be refilled, reused and recycled. Precisely developed in response to the growing global problem of single-use materials, it is a real alternative to single-use plastic, this time with a new solidarity design.
Itsu is a British chain of East Asian-inspired fast food shops and restaurants, and a grocery company. The chain was founded by Julian Metcalfe, co-founder of the Pret a Manger sandwich chain and founder of Metcalfe’s Food Company, in partnership with Clive Schlee.
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Knowledge about the recyclability of aluminum would increase the purchase preference of drinking water packaged in cans.
