Smart and reusable water bottle launched

APTAR AND REBO LAUNCH A SMART, REUSABLE WATER BOTTLE

 

Recycling and technology come together for the environment. Aptar Food + Beverage has partnered with REBO. Their goal, to bring to market a reusable water bottle that uses smart technology to help customers stay hydrated, while funding the collection of discarded plastic bottles in developing countries. Its slogan, ‘the first smart water bottle that cleans the planet while you drink’.

The REBO water bottle applies bluetooth technology built into its cap to track the amount of water consumed. A personalized hydration app (iOS and Android) syncs with the REBO bottle’s smart cap to track health goals. The bottle lights up and sends reminders to consumers to stay hydrated.

In the meantime, each time the user refills the bottle, a credit is generated that finances the collection of a discarded plastic bottle. This is part of the business model that the REBO brand has created to enable the financing of the collection of plastic waste destined for the ocean in developing regions. In this way, the REBO smart bottle offers solutions to combat ocean plastics because if we do not reverse the process, by 2050 there will be more plastics than fish.

On the other hand, on a macro level, Aptar has committed to increase the amount of recycled material in its products and to improve the recyclability, reusability and reusability of its products by 2025, in line with the Ellen MacArthur Foundation’s New Plastics Economy Commitment.

“Aptar is committed to contributing to a more circular economy that will help our customers and partners achieve their sustainability goals, while creating a positive impact on our people and the planet,” says Jerome Magniet, president of global market development for Aptar.

 

“Partnering with REBO allows us to advance our market knowledge for emerging trends and leverage our manufacturing, regulatory and innovation expertise,” he adds.

For PierAndrea Quarta, founder and CEO of REBO, making progress in the battle against plastic waste in the oceans is in our hands. “REBO puts technology in your hands to make an immediate impact on the environment while you drink,” he stresses.

Showing its commitment, earlier this year, REBO joined Adidas and Parley in the fight against plastic waste with the creation of a limited edition bottle for Run for the Oceans 2021, a movement that sought to unite more than 50 million people against plastic waste.