SOUL WATER, THE NEW CANNED WATER DESIGNED TO RAISE SOCIAL AWARENESS
Soul Water is the new bottled water designed to make consumers socially conscious when consuming it. It is spring water bottled in aluminum cans, designed to be recycled countless times.
According to the company, 5% of Soul Water’s profits will go to support the non-profit organization The Soul Community, with which they seek to design initiatives to build a greener and more socially sustainable planet.
The drink was conceived and designed by the Dutch Menno Koopmans and Natalia Sagastibeltza, as a new life project to return something to nature, as an action of personal commitment to the environment.
The best thing for the environment is to drink filtered tap water, but there are always times when we need to buy water because we are away from home or eating at a restaurant,” said the creator of Soul Water.
According to Koopmans, the choice of sustainable packaging was the priority when starting this project. After conducting several investigations together with experts, they opted for the use of aluminum based on the principles of the circular economy.
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Knowledge about the recyclability of aluminum would increase the purchase preference of drinking water packaged in cans.
