CO-PARKER INNOVATES PACKAGING FOR BRITA PREMIUM PURIFIED WATER

B Water & Beverages is partnering with Brita to design sustainable packaging for its first retail bottled water product that includes a durable, eye-catching, refillable and recyclable aluminum bottle.

Brita Premium retail purified water is packaged in an aluminum bottle with a carton carrier for its multi-packs. The package completion was made possible by B Water & Beverages, Inc, a co-manufacturer/packager (CM&P) of water in aluminum bottles and cans located in San Fernando, California.

According to Jennifer Brooks, president, B Water and Beverages, Brita had researched several packaging options before deciding on aluminum. “Aluminum became the material of choice because of its light weight, durability and infinite recyclability,” explains Brooks who adds that “forming metal threads into a bottle is a complicated and difficult process that Trivium’s years of experience in impact extrusion allowed us to execute. Once the technology was developed, plant manager Michael Wood and the operations team determined how to produce the bottles at scale.”

From there, B Water worked with supplier Trivium to develop a refillable aluminum container, which was Brita’s primary goal. Overall, the team decided on an impact extruded bottle,” he says.

B Water & Beverages operates in a 45,000 square foot state-of-the-art facility equipped with two fully automated packaging lines, the most recently installed for Brita. B Water’s first line is dedicated to Blue Can emergency water with a 50-year shelf life in 12- and 32-ounce aluminum cans. Given B Water’s expertise in aluminum water handling, Brita approached the company in 2020 to produce Brita Water.

“By testing the bottle over a three-week period, B Water found that it could be uncapped, emptied, refilled and recapped without degrading the bottle liner, the bottle or the cap. So it’s definitely refillable, and that’s really the key to helping save the planet,” Brooks concludes.