Russian beverage producer Ochakovo announced that it had increased the annual bottling capacity of its CoolCola, Fancy and Street soft drinks by 2.5 times to try to close the gap in the market left by exiting Western brands. Precisely, the mass exodus of Western companies due to sanctions and restrictions due to Russia’s actions in Ukraine has created an unexpected opportunity for Russian companies and entrepreneurs.
Although Coca-Cola and PepsiCo are still taking over the market as stock runs out, they will gradually disappear as a result of the already locally manufactured beverages. The soft drink manufacturer announced that it had increased bottling capacity to 125 million decaliters per year.
“We have adapted production lines, increased their number, expanded the geography of production and continued to hire staff,” said CEO Yuri Antonov to which he added that “we are able to replace the volumes of brands that have left the market.”
Rival Chernogolovka is encouraged because it expects to participate in the Russian soft drink market with a 50% share now that Coca-Cola has withdrawn. The company’s CEO assures that Cola Chernogolovka is already being made, and started production in May.
Western companies with iconic brands, such as Coca-Cola, leaving Russia are facing years of battles with courts and unauthorized imports clamoring to fill the void left behind in the important Russian market.
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