METAL RECYCLER RECYCLING LIVES REBRANDS ITS PRODUCTS
Recycling and waste management company Recycling Lives has announced a brand refresh, which includes a new brand strategy and evolved messaging. The new image focuses on social value, environmental innovation and “good business”, forming the backbone of the update.
Recycling Lives provides commercial services through metal recycling, producer responsibility compliance and environmental services and vehicle processing, and recently obtained B Corp. certification.
Claire Miller, brand director of Recycling Lives, said, “It’s important that the brand reflects the journey we’re on as we move into the next generation of circular economy businesses. More important is having a brand that communicates the social and sustainable purpose at the core of the business, along with the people who make us who we are today.”
