Pringles makes its mark in travel retail with its unique canned snack offerings

The well-known snack brand Pringless has done it again. It has carved a niche for itself in the tough world of travel retail with a unique new snack offering. And that’s why Pringle’s will be unveiling its new products at the upcoming TFWA World Exhibition to be held October 1-5 in Cannes.
The Kellogg’s brand said it aims to. “transform the existing limited range of savoury treats in travel retail and reshape the channel landscape over the next few years.” .

The brand says it has big goals as it seeks to double its presence in the travel retail market by the end of this year. Pringles aims to be the leading brand in salty snacks in 150 countries.

“We envision fostering the growth of a snack category within the travel retail landscape, firmly positioned as the premier snack provider. We are resolute in our commitment to bring this vision to life with our continued focus on innovation and customer centricity” they added.
Among the new additions to the Pringles line are the eye-catching 2-packs. According to the Pringles company, there is a high demand for salty snacks, based on a study conducted by m1nd set which indicates that 45% of purchases are for personal consumption, 35% to share with friends and family, and 20% as gifts.

During the Cannes event, the company will showcase a selection of the seven most popular types of Pringles: Original, Paprika, Onion & Sour Cream, Spicy, Cheese & Onion, Salt & Vinegar, and Texas BBQ.

In addition, 165g Pringles tin cans designed especially for travel, intended for use as snacks and as gifts, will be unveiled. Two packs containing 70 x 2 g and 165 x 2 g of Pringles with a variety of flavors to choose from will also be available.