Keurig Dr Pepper is considering the purchase of Bang Energy beverage maker Vital Pharmaceuticals (VPX), for which it is in tough talks, although the purchase has not yet been formalized.

VPX pricing has not yet been finalized. The company could be valued at more than $2 billion, although this figure could be slightly higher.

Founded in 1993, Florida-based VPX reported earnings of close to $1.4 billion in retail sales in 2021. The company’s Bang Energy brand of beverages is available in all 50 U.S. states, as well as 37 other countries around the world.