PEPSI TAKES SPIDER-MAN’S CAN DESIGN BY STORM

The new Spider-Man: No Way Home movie will be released next December. The expectation is maximum in social networks to know if the actors who have starred in the arachnid superhero in recent installments, as Tobey Maguire and Andrew Garfield, will return to be the protagonists.

Precisely, aware of the media impact of this type of premieres, the multinational Pepsi has returned to use their cans as a means of promotion and it seems that the success has been immediate. The image of Spider-Man is fully integrated into the new design of the Pepsi cans on its flagship product, promoting the film and getting the fans of the saga in his pocket.

It should not be forgotten that this type of strategy where a figure is taken as a trend and integrated into the designs of the products with a careful and innovative design to create a special edition is really effective with the consumer. And many other brands are joining in.

In fact, Pepsi is not the first time it has used it. It is one of the most important brands in the beverage industry worldwide for several years. In 2020 PepsiCo Inc ranked fourth with $32.567 billion, trailing its main competitor The Coca-Cola Co. with $33.041 billion followed by Heineken N.V. with $23.663 billion.

To remain in the consumer’s mind, Pepsi has managed to position itself as a beverage benchmark, thanks to its significant advertising investments, which it has maintained even during the pandemic. While other companies such as Coca-Cola invested less capital in advertising during 2020, Pepsi maintained that spending that exceeds $3 billion.