Beverage can design trends that deliver unique experiences

Beverage can design trends that deliver unique experiences

 

“What is not taught is not sold”.

A premise known by all… and if you show it, the design must catch you, so much so, that you decide to try the product.

CANPACK, one of the leading producers of aluminium cans, knows this and monitors current market trends in order to offer design solutions (coatings, inks and technology) to beverage manufacturers.

In this Foodbev article, let’s analyze some of these trends, trends that are no longer the same as they were a few years ago, since the Covid pandemic has come to change absolutely everything, our perceptions, our consumption habits… Our relationship with the environment is now vital: nature is becoming more important and the close, the local, too.

This shift towards nature and localism can be reflected, the article notes, in packaging designs “that use soft colors and textures that mimic wood or natural stone, thus blending in with the environment.

This design can be enhanced with CANPACK’s matt varnish, which underlines the natural origin and craftsmanship of the beverage and gives the packaging an elegant, vintage look”. For its part, the satin varnish, he says, imitates a fabric texture and “an ultra-premium look”.

But if you want to highlight identity elements such as branding, the ideal is Selective Matte ink or tactile varnish, “which provide a special surface texture that is rough”. Consumers are also looking for something closer to their hobbies, to their personality; something that they identify with, that they feel is part of their history and that offers a unique experience, a connection. For this purpose, CANPACK offers to produce four different designs (with two sets of colours).

“The technology can help create a limited run of cans with eye-catching designs that tell a compelling brand story. For special occasions, MultiPrint enables the production of up to 24 designs in one run and the creation of unique promotions – a perfect example of technology in the service of personalisation.” But how to offer new sensations, those that consumers are still looking for.

With Thermo ink, cans can glow in the dark, change colour and indicate a defined beverage temperature with the colours and “can reveal a design or secret message that gives the brand a new identity and allows them to communicate with the consumer”. “Each beverage developed by our client is a special product that deserves special packaging.

What makes us unique is our individual approach to each packaging design. We work hard to make sure we make the most of the packaging design potential and enable the product to get the best exposure on the shelf,” said graphic innovation manager Pawel Kawa. “We monitor trends, market and customer insights, as well as the latest developments in inks and coatings. Whatever the future holds for beverage can design, we’re here to embrace it.”