Novelis opens a new center for the beverage market in São José dos Campos

Novelis opened a new Customer Solution Center (CSC) for the beverage packaging market in São José dos Campos, Brazil. The center will focus on advancing aluminum beverage can innovation and sustainability solutions in response to growing market demand.

The new CSC will serve as an innovation hub in a facility designed for collaboration, especially with beverage can manufacturers, brand owners, other industry suppliers and scientific partners. Bringing these parties together will inspire ideas and accelerate innovation that will address real-world challenges and advance the adoption of aluminum as the material of choice for beverage packaging. Designed to foster creativity, the 3,000-square-meter state-of-the-art facility features modern laboratories, training rooms and collaboration space.

“The beverage business is in growth mode and aluminum is quickly becoming the material of choice for beverage can packaging, so we must be prepared for increased demand as consumers recognize the many drawbacks of other, less sustainable packaging materials,” said Greg Schlicht, senior vice president, Global Can Sales, Novelis.

“In addition, our customers are looking to elevate package appearance and aluminum cans provide an ideal 360-degree canvas for eye-catching, unique graphics and product branding. We are committed to investing in innovation to maximize these opportunities.”

“As the beverage market grows and consumers increasingly choose sustainable aluminum beverage containers, so does the need to support our customers’ innovation goals,” said Philippe Meyer, senior vice president and chief technology officer at Novelis. “We work diligently to align our innovation plans with those of our customers to ensure that together we meet the needs of the market, both today and tomorrow, while pursuing more sustainable solutions.”

The São José dos Campos facility is part of Novelis’ growing global network of CSCs, which are designed to accelerate the application of aluminum solutions through collaboration between the company and its customers, as well as with others in the value chain.