New design and name of the European metal packaging manufacturers’ association

Steel for Packaging Europe has announced its transformation from APEAL (The Association of European Packaging Steel Producers), marking a significant milestone in the organization’s journey.

Accompanying this change is a dynamic name and a new logo, capturing the essence of steel’s circularity and its inherent capacity for multiple recycling within a closed material cycle.

Founded in 1986, Steel for Packaging Europe represents the five major European producers of steel for packaging: Acciaierie d’Italia A.S., ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein and U.S. Steel Košice.

Steve Claus, secretary general of Steel for Packaging Europe, said, “After extensive consultation with our stakeholders, we have adopted our new name and logo to help us better reflect the inherent capabilities of steel to be produced, reproduced, born and reborn, forever.”

“Steel packaging plays a vital role in preserving products without the need for refrigeration, extending shelf life up to 5 years and reducing waste,” says Claus. “These properties make it the model material for a circular economy.

offering a strong and versatile solution for the safe packaging of food and other products.”

He further added that, “With 78.5% of steel packaging recycled in 2021, steel remains the most recycled sales packaging material in Europe, a testament to its unique properties and the collaborative efforts of stakeholders across the value chain to maintain a closed materials cycle.”

As part of the rebranding, Steel for Packaging Europe has launched a new website, www.steelforpackagingeurope.eu.

The platform serves as a dynamic hub, showcasing the circularity, design flexibility and versatility of steel packaging. It also highlights recent industry innovations, including the Chromium Free Passivation Alternative, and provides information on the industry’s position on a variety of policy and environmental issues, as well as the EU steel industry’s bold vision for achieving a carbon neutral future by 2050.

With the European Union in the process of transitioning to a circular future, this new renewed identity positions the steel industry as an active contributor to the development of a sustainable packaging landscape: “Together, we are ready to shape the green economy of tomorrow,” concludes the manager.