Nestlé Australia announced that it has launched a new refillable packaging system for its NAN SUPREMEpro milk drink for toddlers, the first in Australia, as it explores ways to reduce packaging and test new packaging systems. The unique refill system comprises a reusable stainless steel can, lightweight pouches that go inside the can, a specially designed lid to hold the pouches snugly in the can and a spoon made from 95% renewable plant-based plastic. Parents can reorder refill bags as needed or subscribe to a subscription service.
Karunia Adhiputra, Director of Packaging at Nestlé Australia said: “This launch is an important step in our journey toward developing new packaging systems. Packaging is an incredibly important part of our products, and our team is focused on ensuring quality products for consumers, but also innovation that helps us work to make 100% of our packaging designed to recycle or, ultimately, to be reusable.”.
Adhiputra also added that “we look forward to hearing parents’ comments on the rechargeable system. In the coming months, we will analyze the potential for scaling a rechargeable solution and continue to evaluate how we can improve packaging systems to reduce the environmental impact of our products.l”. The new NAN SUPREMEpro system will result in 40% less primary packaging.
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