Nathy Peluso is probably one of the most influential artists for her talent, naturalness and honesty in social networks. The 26-year-old singer, a familiar face across the U.S., takes back Heineken® Silver to show how ‘real’ she is with her fans.
During this year, Heineken® launched a beer called “Heineken® Silver” for being the perfect beer for the protagonist of steampunk video games in the virtual world. The brand continues to focus on authenticity and reality, as there are things that can only be enjoyed in real life.
In the last one, we can see Nathy Peluso in everyday situations from two different points of view, the real one and the ideal one that is usually projected in networks. All to prove that even music stars, just like us, have their ‘for real’ moments where they have just as much fun.
“The message that Heineken® Silver promotes of authenticity and honesty is important to me. Feeling comfortable and good in different situations, from the exceptional to the everyday, is part of what I try to convey as an artist,” said Nathy Peluso, who in addition to being the protagonist of the campaign, reinterprets with her unmistakable style Massive Music’s version of the song ‘Fresh’, original by the American band Kool & The Gang.
“Nathy Peluso is the queen of the new generations, one of the most avant-garde artists of the last decade in Spain. It is almost inescapable that her overwhelming personality is combined with the new Heineken® Silver. She will give fresh sips to friends to enjoy truly refreshing moments, by herself,” explained Verónica Sica as Marketing Manager for Heineken® in Spain.
