Pepsi has launched for Mexico an innovative special edition can of its popular drink, Pepsi Black, for which it has created a partnership with the renowned Mexican DJ and producer Mariana Bo. The product syncretizes the intense flavor of this soft drink with the music scene of this country, offering consumers a completely new sensory experience.
The new special edition can offers the zero-calorie flavor of Pepsi Black, as well as a QR code that, when scanned, allows consumers to access an unreleased song created by Mariana Bo. This exclusive musical piece combines the distinctive sounds of Pepsi Black with the DJ’s beats, creating a symphony that represents the essence of the brand.
Rainer Strauss, Brand Director Pepsi emphasizes that it is more than a beverage, it is an attitude, a way of being that resonates with those who seek to live on the edge and celebrate every moment with intensity. This collaboration reaffirms the commitment of Pepsi Black with authenticity and passion, values that Mariana Bois the perfect embodiment.
Mariana Bo, recognized as one of the most influential artists on the Mexican music scene today, said that working with the brand has been an incredible experience, as it allowed her to fuse the sounds of the can with my beats, resulting in a unique creation that, I am sure, will resonate with those who seek to live every moment to the fullest”.
The special edition can de Pepsi Black is now available in different sales channels throughout Mexico. This initiative not only offers consumers a unique taste experience, but also underscores the brand’s commitment to supporting emerging talent and celebrating musical diversity in the country.
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