The Spanish brewing company Mahou San Miguel has entered the Middle East market with the launch of a new canned non-alcoholic malt product, under the brand Vamos by Mahou. This launch marks the company’s first presence in this category in the region, responding to the growing demand for non-alcoholic beverages.
The product is already available in Egypt, with plans to expand to other countries in the Middle East and Africa. The range includes various variants adapted to local tastes, from classic toasted malt to fruit flavor combinations such as pineapple with caramel, apple with cinnamon, and peach with vanilla.
Mahou San Miguel states that this initiative is part of its strategy to diversify non-alcoholic beverages and strengthens its international presence, adding to the more than 70 countries where it already distributes its products. The beverage is sold in supermarkets and is expected to soon reach the hospitality sector as well.
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