The French multinational cosmetics, perfumery, spa and personal care company L’Occitane announced the launch of a new solidarity balm. The new product responds to the company’s ongoing commitment to sustainability and environmental protection, which is why the new product has been manufactured in 100% recyclable aluminum packaging.
On previous occasions, the company has also used aluminum in its products, such as in its Gift of Nature campaign, in which it promoted the importance of using aluminum packaging.
L’Occitane’s novel initiative to produce a new product with 99% natural ingredients, without the addition of water and in line with the values of its Cleansing Charter is a milestone for the industry. Best of all, 100% of the proceeds from this sale will go to non-profit organizations. So far, this product is not yet available in Brazil, but those who wish to purchase it can do so through the brand’s official e-commerce.
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