KYOWA KIRIN SEEKS TO OPEN MARKET IN THE U.S.A. WITH ITS CRAFT BEER IN CANS
Japan’s Kirin is seeking to open up a market for its craft canned beer in the competitive U.S. market after posting strong sales growth. In this regard, CEO Yoshinori Isozaki confirmed the company’s good results, noting that the group’s craft beer sales increased by double digits.
But this will not be the only measure to be implemented soon by the Japanese multinational. Kirin Brewery Company, Limited (Kirin Brewery) will revise the manufacturing prices for certain products in imported whiskies and spirits, RTD and cask products delivered from April 1, 2023.
A move in response to the international economic situation and to reduce such effects Kirin Brewery recently undertook several corporate efforts and management rationalizations, including cost reductions and productivity improvements throughout the business, in order to provide customers with high quality, safe and reliable products at reasonable prices.
However, due to the global increase in transportation and raw material costs, the prices of the brand owners’ imported products have changed, so it will be difficult to absorb the cost increases through corporate efforts alone, so Kirin Brewery has decided, out of necessity, to implement price revisions for some of its products. However, Kirin Brewery will continue its efforts to improve management efficiency and ensure the stable delivery of high quality, safe and reliable products to consumers.
