Kylie Jenner, the famous influencer, has decided to join the trend of launching her own drink. Its new creation is called Sprinter and is a cocktail in a can made from vodka soda. With this product, Kylie follows in the footsteps of her sister Kendall Jenner, who also ventured into the alcoholic beverage industry.


Sprinter is an alcoholic beverage in a can, specifically a vodka soda, which has 100 calories and is naturally sweetened with fruit juices. Each can has an alcohol level of 4.5%, making it a lower alcohol option than other brands such as White Claw. Sprinter is available in four flavors: Black Cherry, Peach, Grapefruit and Lime 12.


Kylie worked alongside Chandra Richter, an experienced food and beverage industry expert with a PhD in Molecular Biology, to create her new vodka soda in a can. They worked for more than a year to find the perfect flavors. Sprinter also focuses on sustainability and social responsibility, as its distillery uses post-production waste to feed its tequila production, which helps extend the agave’s life cycle and reduce CO2 emissions.


Jenner said his brand, Sprinter, is a response to consumers’ growing need for high-quality canned cocktails. He added that the brand stands out for its unique and bold design and represents the feeling of fun with friends. He also stated that the vodka soft drink he offers is the best tasting on the market, as he has tried many options. She is excited to share it with people so they can try it for themselves.


Starting March 21, Sprinter will be available in a presentation of 8 cans of different varieties for the price of US$19.99. This product will be available in stores throughout the United States.