Beverage company Asahi Europe & International (AEI), known for its Kozel beer, recently launched a novel white version of this product to appeal to a new generation of beer fans. This brand invites beer lovers to enjoy its new product Kozel White.
According to AEI marketing director Grant McKenzie: “Pale lager remains popular around the world, but there is a growing appetite for something new and particularly fruity and more sweetly flavorful. It should be refreshing and easy to drink with moderate ABV, tapping into one of the fast-growing beer drinking trends of moderate enjoyment today.”
McKenzie said, “Kozel White responds exactly to these consumer trends. It is a distinctive and refreshing innovation in beer that has an immediately intriguing appearance and an equally appealing taste. An aromatic hint of orange peel fruit and a bright but cloudy appearance that could be mistaken for wheat beer, but tasting unlocks the Kozel difference; a pleasantly clean and refreshing finish.”
Kozel White was launched in South Korea last fall and is scheduled to be launched in some European countries such as Finland in 2024.
