IRN-BRU MANUFACTURER ANNOUNCES PRICE INCREASES DUE TO INFLATION

The manufacturer of Irn-Bru AG Barr announces price increases due to rising inflation, as well as packaging, ingredient and energy costs. Best known for the bright orange Scotch soda, Barr has other popular brands to its name, including Rubicon, Snapple tea and Strathmorem water, despite the current situation the group’s sales are forecast to exceed pre-pandemic levels.

Specifically, the company disclosed that it generated revenues of £267 million year to the end of last January, up 17.5% from 2021. The company claims that due to the rising costs of the raw materials it uses, including packaging and carbon dioxide, it has “adjusted our prices with customers where appropriate.”

“We can say wholeheartedly that we are not seeking any publicity, but the brand is part of the fabric of Scotland,” maintains Roger White, managing director of AG Barr. Scotland’s most popular soft drink, manufactured by AG Barr, was the official beverage sponsor of the environmental conference, which was held in Glasgow during October and November.

AG Barr expects to achieve a slightly higher profit than its November estimate of close to 41 million pounds despite the current price increase generated by higher packaging and ingredient costs as well as energy increases.