The Dutch brewery Heineken has once again surprised everyone with its new marketing campaign, launching sneakers that contain beer in their soles. The ‘Heinekicks’, as they have been named, were made in collaboration with designer Dominic Ciambrone. The limited edition consisting of 32 pairs will go on sale this fall through an auction.
With campaigns that have achieved many successes through surprise consumption, Heineken surprises us right now with this one. They wanted to showcase an innovative product that is diverse, full of imagination and life. So they arrived with sneakers that had Heineken Silver beer in their soles.
With this new launch, Nike shows its commitment to art and culture lovers. These sneakers sport the brand’s typical green and white colors and feature transparent soles with a dose of this beer. In addition, the tab conceals a practical bottle opener.
NATHY PELUSO DEFIES POSTUREO IN NETWORKS WITH HEINEKEN SILVER
HEINEKEN SILVER’S METAVERSE HAS A SPANISH LABEL
COORS LIGHT LAUNCHES ‘BLESSED’ BEER WITH ANTI-DEMONIAC PROPERTIES
LEINENKUGEL LAUNCHES ITS NEW CANNED BEER JUICY PEACH
BEER CAN COLLECTION REPRESENTING ALL 63 VIETNAMESE PROVINCES LAUNCHED
HEINEKEN MEOQUI ACHIEVES THE TPM CERTIFICATION THAT PLACES IT AS A WORLD CLASS COMPANY.
Heineken grows in Brazil
