Truly Hard Seltzer, a leader and innovator in the hard seltzer category, has unveiled its new margarita-style hard seltzers. The new launch is a major twist on the traditional margarita, bringing a new lineup featuring four new flavors including classic lime, strawberry hibiscus, cucumber watermelon and mango chili. All are now available in the U.S. market in the Margarita Style Mix package as of now and throughout January.
“The margarita is such a beloved and iconic cocktail and we’re excited to bring it to life in a fun new way. With Truly Margarita styles, we wanted to bring together everything drinkers love about hard seltzer with the flavors of a classic margarita,” says Casey O’Neill, director of product development for Boston Beer Company.
The Margarita Style Mix Pack is the latest metal container to join the Truly family of hard seltzers, which now offers drinkers more than 32 different and innovative flavors. Since its inception in 2016, Truly has been the most innovative brand in its category, breaking the boundaries of what consumers expect from hard Seltzer within the demanding North American market.
