First compact aluminum powder case launched in Australia

More and more brands are opting for environmentally friendly and sustainable packaging. The Australian cosmetics brand Ere Perez is the latest to opt for this environmentally sustainable option. It recently launched the first reusable aluminum powder case without difficult-to-recycle items such as glues, magnets, mirrors, paints and forges, labels or plastics.

In 2002, this well-established beauty brand began operations in Sydney. Over the years, this company has managed to offer a significant number of care and make-up products aimed at those who want a minimalist style, while respecting health and ethical values.

It seems that this trend is here to stay, more and more consumers are using eco-friendly makeup, including refillable containers made only of aluminum, an infinitely recyclable metal. This is a practical refillable package made of 100% recyclable aluminum, a metal that can be reused an infinite number of times.

The brand recently implemented a strategy to reduce its carbon footprint. It also made the process of recycling the containers easier, as previously they had to be disassembled to separate all the disposable materials.

“The Eco-Makeup-Wheel refill case is a beautiful, durable, refillable piece for those who want to enjoy natural, cruelty-free pressed powders,” the brand noted.

Aluminum containers are one of the most widely used materials in the cosmetics industry. Its versatility and durability make it ideal for a variety of products, from lotions and oils to makeup and powders. It is also easy to print and form, so customized aluminum packaging can be created for any product. In addition, aluminum is an excellent conductor of heat, making it ideal for products that require hermetic sealing.