Every Can Counts has been present in the past at the 2024 Superbike World Championship held annually in the Czech Republic.
The organization was there to promote awareness of beverage can recycling and help people recycle their empty cans on site.
As the country’s largest motorcycling event, it had numerous prominent partners and brands, including Správa železnic (SŽ), the state organization responsible for managing the railway infrastructure.
SŽ aimed to organize an interactive activation at the event.
After years of continuous awareness campaigns in the country and due to the success of PixelCan’s previous designs, SŽ partnered with Every Can Counts by making one of the iconic installations, which was the perfect finale for this event.
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