EUROPEAN CONSUMERS OPT FOR THE SUSTAINABILITY OF METAL CONTAINERS

Metal packaging giant Eviosys has just celebrated its first year as an independent group. After twelve months of accelerated transformation that has prioritized sustainability, the European leader surveyed 2,000 people in the United Kingdom, France, Germany and Spain to analyze and discover consumers’ priorities in this time of economic uncertainty.

The survey revealed that 72% of consumers do not want to forgo sustainability despite growing concerns about inflation. The new data show that, despite the rising cost of living, the majority of Western Europeans (61%) would still consider paying more for sustainably packaged products.

The report also adds that 77% of Britons rated the cost of living as their main concern, compared to 66% of Spaniards, 63% of Germans and 59% of French. Consumers are opting to consume metal containers and canned foods to support the rising cost of living.

Across Europe there are divergent opinions on canned food, with 31% of Spanish consumers and a quarter of Germans considering it a high quality product. However, only 11% of the British. Fully recyclable metal containers do not need to be refrigerated and can be stored for longer periods of time. This can be a valuable help to consumers, both from an economic and environmental point of view.

Due to the impact of inflation, consumers are already changing their behavior, with 72% saying they will not compromise on sustainability. In addition, 38% of consumers plan a more modest Christmas (UK 43%, Germany 31%, Spain 42%, France 35%). 30% plan to buy smaller gifts, such as limited edition chocolates and candies (UK 22%, Germany 33%, Spain 52%, France 13%), which satisfy the balance between cost and sustainability, as they are often packaged in metal containers.

Olivier Aubry, Eviosys’ Chief Commercial Officer, commented: “This survey confirms that Eviosys is making the right choices by investing in sustainability, transforming our company to lead by example, with the dedication of all Eviosys employees but also in partnership with our customers and suppliers. Consumers are not giving up their stances on plastic pollution, climate change and the environment.”

A quarter of people (28%) think buying canned food is an effective way to save money, and 40% say they will buy more canned food to help weather the cost-of-living crisis. As food cans can be stored for longer periods of time, they allow for a more flexible meal organization avoiding food waste, which preserves our planet and consumers’ budgets. With no need for refrigeration, choosing canned foods also helps the entire supply chain save energy.

Eviosys also presented its new ESG program, Preserve Together which outlines ambitious plans to reduce the carbon footprint of products in Scopes 1 and 2 by 20% by 2027 on the path to Net Zero by 2050.