The coffee company has launched its most recent novelty with a range of strong flavors and environmentally friendly alternatives.
The launching of aluminum coffee capsules in Brazil by Melitta focuses on meeting the demand of customers who prefer to drink coffee at home, providing containers that ensure a high quality espresso.
The revolutionary design of the Melitta aluminum capsules features high quality beans and is designed to deliver a delicious espresso with a strong aroma and an appealing taste. These capsules are designed to offer a unique and fresh experience in every cup.
The aluminum product range offers a wide selection of intensities and flavors in five different options: Ristretto, Marcato, Audacce, Lungo Intenso and Intense Decaf. These can be purchased in packs of ten units and are available at several places of purchase in Brazil, including the brand’s official online store.
The Marketing Manager of the Melitta Group Brazil, Rosiane Wang, recognizes the importance of providing coffee consumers with options at the point of sale. With the arrival of the new capsules, the brand seeks to expand its presence and increase sales in this category.
The Melitta Group Brazil has implemented a program in conjunction with TerraCycle to sustainably manage the use of aluminum. This program allows customers to properly return aluminum capsules after use by registering on TerraCycle’s online platform. By sending at least fifty capsules per shipment, customers can accumulate points that can then be donated to charitable organizations.
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NOVELIS INVESTS MORE THAN 30 MILLION DOLLARS TO MEET DEMAND FOR COFFEE CAPSULES MADE FROM RECYCLED ALUMINUM
NOVELIS ANNOUNCES $30 MILLION INVESTMENT TO MEET HIGH DEMAND FOR RECYCLED ALUMINUM COFFEE CAPSULES
AROUND 30,000 COFFEE CAPSULES GO TO LANDFILL EVERY MONTH
